ABOUT PAL

Helping our friends and clients see around corners.

In 1907, Italian immigrant Vito Palazzolo started a family business with $37 and all that his grandfather and uncles had taught him. Here in the land of opportunity, it didn’t take long for Vito, a savvy competitor, to build a thriving business. Vito had the freshest milk and ricotta, but just as important, people knew they could depend on him: the right day, the side porch (if you asked), usually 15 minutes early. Growing up, Gregg Palazzolo would sit next to his grandfather’s desk while Vito added up the day’s receipts.

Vito was always thinking about customers, and how to keep them coming back for more. So every year at the Holidays, there was a Palazzolo’s Dairy gift. It was a ‘Thank you’, but it was more. It validated the customer relationship, recognizing it as something more than just commerce and a daily transaction. That personal touch, the beginning of the Palazzolo brand, created a legacy.

We choose to acknowledge the humble milkman whose example of 100 years ago still serves as our compass. A century later, Palazzolo Design continues to honor that common-sense approach to working, no small feat in today’s business climate, which too often bends to cliché, sheep’s clothing and ethics-on-the-fly. We’ve thrived on this philosophy, never becoming part of the status quo.

We help clients develop brand language as a business tool; to distill and express essential brand messages, to build global and in-market brands. With a deep, recognized portfolio of corporate identity breakthroughs, our senior-level talent works hands-on with client decision makers. We find new ways to emotively engage customers and differentiate brands, to explore new and poignant messaging, to leverage fresh touchpoint insights and all forms of media, and to plan and measure more effectively.

And for nearly 40 years, we’ve focused the best thinking of a small group of senior-level professionals on 7,000+ brand and business opportunities, resulting in more than $16 billion of client business growth.

 

BRAND DEVELOPMENT

• Strategy DevelopmentBusiness Concept ConsultationName Development
  Brand Identity/Personality Development
  Positioning Statement Development
  Tagline Development
  Brandmark, Logo, Logotype Development
  Sub Branding/Naming Convention for Services/Products
  Brand Collateral Design
  (Letterhead, Business Cards, Envelopes, Etc.)

WEB PRESENCE

• Needs Assessment
  Site Planning, Wire-framing
  Design Development
  HTML/CSS/CMS Programming / Content ManagementCustom WordPress Theme Development
  Search Engine OptimizationeCommerce Solutions for Various Needs

HTML EMAIL CAMPAIGNS

• Custom Design and ProgrammingTracking and Analytics
  SOCIAL MEDIA
  Accounts Setup
  Graphic Branding of SocMed Accounts
  FBML Design
  Consulting
  Ongoing Management

MARKETING

• Strategy Development
  Traditional Printed and Digital Media
  Direct Mail, PostcardsBrochures, Pamphlets, Rack Cards, FliersPostersCatalogs
  Branded Give-A-Ways, Swag

ADVERTISING

• Strategy Development
• Print Ad Design
• TV/Broadcast Spot Development
• Web/Narrowcast Spot Development
• Concept Development, Story Boarding, Script WritingVideo Production, Post Production/Editing
• Media Placement/Ad Purchasing: TV, Radio, Print

RETAIL

• Signage Design / SpecificationsPOP Display DesignComplete Packaging Design

INTERIOR/EXTERIOR DESIGN

• Space Planning for Retail, Commercial, or Office
• Surfaces/Finishes SpecifyingFurniture/  Fixtures / Accents Specifying
• Building Signage, Wayfinding
• Trade Show Environments

ADDITIONAL SERVICES

• Photography/Videography
  Copywriting/Content Development
  Print Production
  Illustration

OUR PROCESS

 All recipes differ for a reason.