Palazzolo

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ABOUT PAL

Helping our friends and clients see around corners.

In 1907, Italian immigrant Vito Palazzolo started a family business with $37 and all that his grandfather and uncles had taught him. Here in the land of opportunity, it didn’t take long for Vito, a savvy competitor, to build a thriving business. Vito had the freshest milk and ricotta, but just as important, people knew they could depend on him: the right day, the side porch (if you asked), usually 15 minutes early. Growing up, Gregg Palazzolo would sit next to his grandfather’s desk while Vito added up the day’s receipts.

Vito was always thinking about customers, and how to keep them coming back for more. So every year at the Holidays, there was a Palazzolo’s Dairy gift. It was a ‘Thank you’, but it was more. It validated the customer relationship, recognizing it as something more than just commerce and a daily transaction. That personal touch, the beginning of the Palazzolo brand, created a legacy.

We choose to acknowledge the humble milkman whose example of 100 years ago still serves as our compass. A century later, Palazzolo Design continues to honor that common-sense approach to working, no small feat in today’s business climate, which too often bends to cliché, sheep’s clothing and ethics-on-the-fly. We’ve thrived on this philosophy, never becoming part of the status quo.

We help clients develop brand language as a business tool; to distill and express essential brand messages,
to build global and in-market brands. With a deep, recognized portfolio of corporate identity breakthroughs,
our senior-level talent works hands-on with client decision makers. We find new ways to emotively engage
customers and differentiate brands, to explore new and poignant messaging, to leverage fresh touchpoint
insights and all forms of media, and to plan and measure more effectively.

And for 33 years, we’ve focused the best thinking of a small group of senior-level professionals on 7,000+
brand and business opportunities, resulting in more than $16 billion of client business growth.

 

BRAND DEVELOPMENT

  • Strategy DevelopmentBusiness Concept ConsultationName Development
    Brand Identity/Personality Development
    Positioning Statement Development
    Tagline Development
    Brandmark, Logo, Logotype Development
    Sub Branding/Naming Convention for Services/Products
    Brand Collateral Design
    (Letterhead, Business Cards, Envelopes, Etc.)

WEB PRESENCE

  • Needs Assessment
    Site Planning, Wire-framing
    Design Development
    HTML/CSS/CMS Programming / Content ManagementCustom WordPress Theme Development
    Search Engine OptimizationeCommerce Solutions for Various Needs

HTML EMAIL CAMPAIGNS

  • Custom Design and ProgrammingTracking and Analytics
    SOCIAL MEDIA
    Accounts Setup
    Graphic Branding of SocMed Accounts
    FBML Design
    Consulting
    Ongoing Management

MARKETING

  • Strategy Development
    Traditional Printed and Digital Media
    Direct Mail, PostcardsBrochures, Pamphlets, Rack Cards, FliersPostersCatalogs
    Branded Give-A-Ways, Swag

ADVERTISING

  • Strategy Development
  • Print Ad Design
  • TV/Broadcast Spot Development
  • Web/Narrowcast Spot Development
  • Concept Development, Story Boarding, Script WritingVideo Production, Post Production/Editing
  • Media Placement/Ad Purchasing: TV, Radio, Print

RETAIL

  • Signage Design / SpecificationsPOP Display DesignComplete Packaging Design

INTERIOR/EXTERIOR DESIGN

  • Space Planning for Retail, Commercial, or Office
  • Surfaces/Finishes SpecifyingFurniture/  Fixtures / Accents Specifying
  • Building Signage, Wayfinding
  • Trade Show Environments

ADDITIONAL SERVICES

  • Photography/Videography
    Copywriting/Content Development
    Print Production
    Illustration

OUR PROCESS

 All recipes differ for a reason.

We help clients develop brand language as a business tool; to distill and express essential brand messages, to build global and in-market brands. With a deep, recognized portfolio of corporate identity breakthroughs, our senior-level talent works hands-on with client decision makers. We find new ways to emotively engage
customers and differentiate brands, to explore new and poignant messaging, to leverage fresh touchpoint
insights and all forms of media, and to plan and measure more effectively.

And for 33 years, we’ve focused the best thinking of a small group of senior-level professionals on 7,000+
brand and business opportunities.

process-graphic